The Internet is a fast paced research tools and those who use the Internet
expect results quickly. Your niche website may be filled with quality content,
useful resources and helpful advice but if you do not optimize your website
properly you many not receive the traffic your website warrants. If your website
isn’t on the first or second page of search results it is unlikely many users
will even see the link to your website.
In light of the propensity of Internet users to visit
websites with high ranking search results it stands to
reason that optimizing a website is absolutely necessary.
Owners of niche websites who are successful recognize this
fact and make concerted efforts to achieve high search
engine rankings.
Using Keywords to Optimize a Niche Website
The Internet is driven by content and in this content driven
world, savvy use of keywords is critical. Websites are
typically designed for particular keywords. These keywords
are words or phrases which Internet users will think of when
they are looking for more information on products or
services offered by the niche website.
Keyword density is one of the components which is often used
to optimize a website. Keyword density refers to the number
of times a particular word or phrase is used in relation to
the total number of words in the article. This ratio is
usually expressed as a percentage. Although there is no set
keyword density that is guaranteed to produce optimal
results but many successful Internet marketing strategies
utilize keyword densities ranging from 2%-7%.
Using Inbound Links to Optimize a Niche Website
Inbound links are another tool Internet marketers can use to
optimize their website for search engines. Inbound links are
links from one website which refer visitors to the niche
website. Search engines place value on these links because
they are essentially one website vouching for the validity
of another website. The ideal situation for an inbound link
is from a website which complements the original website
without being in direct competition with the website. An
example of this may be a link to a resume writing service
placed on the website for a corporate recruiter.
How Images Can Contribute to Search Engine Optimization
Images can also contribute to the search engine rankings of
a website. This is one fact which is not commonly known by
those who only casually dabble in the world of SEO. However,
those who are savvy realize images, although not visible to
search engines, can still contribute to a successful SEO
campaign for a niche website. While images themselves are
not visible to search engines, ALT tags are visible to
search engines. It is through these ALT tags that website
owners can allow their images to contribute to their search
engine rankings. ALT tags are pieces of HTML code which
describe the image. These tags are often visible to the
website visitor when they move their mouse over the image.
The text contained within the ALT tag may become visible at
this time but otherwise visitors would be unaware they are
even implemented.
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