Is it some primal method of marking territory? A way to ingrain identity? A
uniform to conform to a standard? It's all of these and more. Suffice it to say
that the smaller the niche, the fiercer the loyalty. A fact which you can
exploit by offering novelty merchandise with the tribal markings of the niche
membership all over it, be it a wallet with a Guns 'n' Roses logo (yes, they're
now a niche. A tiny one.), a bumper sticker that proclaims "I heart my hermit
crab" to the world, a T-shirt with "Go away or I'll replace you with a shell
script" (in bad-dude sysadmin black, of course!), or about two hundred other
CafePress, is just one of many sites offering a virtual store service. How it
works is, you sign up for a free account, then decide which of the promotional
items you want to brand with your design. You either draw the design yourself or
of course hire a freelancer to do it (graphics work by the piece is very cheap
this way). You upload the design, click to load the item into your "online store
front", and set a price. You pay no money for this, and in fact nothing more
happens until a buyer clicks the order button. Then CafePress prints it up and
sends the price to you minus their cost, and sends the merchandise to the
How easy is that?
You can get started selling niche products that will be created, delivered and
support by others!
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